Healthy Investment: Recreation & Wellness Trends in the South

Searching online for information on trail running, outdoor adventure or plant-based foods, one might be led to believe that the Colorado Rockies or Pacific Northwest have cornered the market on outdoor recreation and healthy eating. But, not including the South in your brand’s growth strategy might mean you’re literally missing the forest for the trees. This briefing gives a snapshot of the many ways southern states can help support the country’s thriving outdoor sports and health food industries.

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