Tricia Webb Grayson, APR regularly contributes to professional development, communications education, and community engagement initiatives through speaking, facilitation, and leadership roles across Louisiana’s communications and nonprofit sectors. Her presentations focus on strategic communications, public engagement, campaign evaluation, and mission-driven storytelling.
FEATURED PRESENTATIONS
The Proof is in the Pudding: Why Evaluation Matters in Public Relations
PR & Pancakes Professional Development Series | PRAL Northwest
Interactive presentation exploring how communications professionals can move beyond outputs to evaluate outcomes and organizational impact using the RPIE framework.
Strategic Communications for Mission-Driven Organizations
Professional Development Workshop
Discussion focused on aligning messaging, community engagement, and measurable outcomes across nonprofit and public-facing initiatives.
PROFESSIONAL LEADERSHIP
Vice President of Continuing Education
PRAL Northwest Chapter (Public Relations Association of Louisiana)
Lead continuing education and professional development initiatives for communications professionals across North Louisiana.
Senior Practitioner & Awards Judge
Southern Public Relations Federation
Recognized for professional excellence and selected to evaluate award-winning communications campaigns across regional and PRSA-affiliated competitions.
Communications Chair
Bayou Chapter of the Ozark Society
Lead communications strategy, messaging, and audience engagement efforts supporting conservation and environmental education initiatives.
Presentation & Discussion Topics
- Strategic Communications
- Campaign Evaluation & Measurement
- Community Engagement
- Behavior-Change Campaigns
- Public Education Initiatives
- Media Relations & Storytelling
- Mission-Driven Communications
- Environmental & Community Awareness Campaigns
Grayson Communications, LLC 
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