Great ideas or "aha moments" can strike at any time. I have friends who swear their best thoughts come to them in the shower. Others keep a notepad on the nightstand for late-night brainstorms. For me, it's usually on the trails. I've taken to using Siri to dictate random thoughts that occur to me as... Continue Reading →
3 Feet Over or 6 Feet Under? Cyclists are Dying to be Seen.
I have lost count of the many close calls I've had with vehicles while riding my road bike. On a 30+ mile excursion just this morning, my fellow riders and I were subjected to shouted curses, near-misses as cars passed illegally, and aggressive tailgating. Some would say that's reason enough to stop riding, but the... Continue Reading →
Through the Mud
Writer Marc Peruzzi caused quite a stir mid-2019 with his article in Outdoor Magazine, "Trail Runners are Lazy Parasites." The premise of the inflammatory article was that the number of trail runners is growing exponentially, but not the number of folks who actually care about the trails and want to take care of them. Peruzzi's... Continue Reading →
Healthy Investment: Recreation & Wellness Trends in the South
Searching online for information on trail running, outdoor adventure or plant-based foods, one might be led to believe that the Colorado Rockies or Pacific Northwest have cornered the market on outdoor recreation and healthy eating. But, not including the South in your brand’s growth strategy might mean you’re literally missing the forest for the trees.... Continue Reading →
In Cycling and Public Relations, Visibility is Key
As I steered my road bike toward the intersection, I noticed the driver of an oncoming SUV was clearly more engaged in her phone conversation than on the stop sign she was approaching. Sure enough, she barely tapped her brakes before barreling through. Luckily, I was paying attention, and hit the brakes just in time... Continue Reading →
Girl Gone Mild
If you have kept up with my posts, or you're just a random unlucky Web surfer who stumbled upon my rants, you know that I am a runner who has been struggling with the ups and downs of recovering from knee surgery. If there is one piece of advice I hear most frequently, it's "Take... Continue Reading →
Patience is a virtue
Patience is a virtue. I've heard and used this phrase all my life without giving it much thought. Recently, however, it's been in the forefront of my mind as I recover from injury. (If you recall from a previous post, I was training for a marathon. I did complete that race - yay! - but... Continue Reading →
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