Patience is a virtue

Patience is a virtue. I’ve heard and used this phrase all my life without giving it much thought. Recently, however, it’s been in the forefront of my mind as I recover from injury. (If you recall from a previous post, I was training for a marathon. I did complete that race – yay! – but injured myself running trails the week after. Bummer.)

The thought of being forbidden from running for the next two months makes me want to scream. The idea of weeks of slow and repetitive physical therapy is like nails on a chalkboard to me. I want to be healed now. I’m done with this. Move on. Next!

Life doesn’t work that way. Mind over matter only goes so far. (Especially once you turn 40!) I can’t mentally force my knee to heal itself more quickly. As hard as it is for me, I am forced to rest, recuperate and let others help me.


What does this all have to do with communications and marketing? Having patience forces a communicator to realize a few things:

– I am not always right. I am human and I make mistakes. I need the patience to give myself some slack, learn from my error and move on.

– Even when I know I’m right, the client may disagree. I may need to redo a design or an article that I thought was perfect. Breathe in, breathe out. Patience opens us up to seeing other’s viewpoints.

-Patience forces the mind and body to slow down. In these quiet times comes reflection and greater clarity, leading to enhanced creativity.

Isn’t that worth waiting for?

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