Strategic Communications Leader — Public Engagement | Storytelling | Mission Impact
Effective communication isn't measured by what we do. It's measured by what changes as a result. Public relations professionals are under increasing pressure to demonstrate value. That sounds simple enough, but many communications teams still struggle with a fundamental question: How do we know whether our work actually worked? Too often, evaluation focuses on activity... Continue Reading →
As I steered my road bike toward the intersection, I noticed the driver of an oncoming SUV was clearly more engaged in her phone conversation than on the stop sign she was approaching. Sure enough, she barely tapped her brakes before barreling through. Luckily, I was paying attention, and hit the brakes just in time... Continue Reading →
"The media has it in for us." "The public just doesn't understand what we do." "We can't get support for XYZ cause." These are just a few of the statements I have heard from businesses and organizations who've hired me to improve their public image. Nine times out of ten, I discovered that the problems... Continue Reading →
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