I spent this morning clearing out my inbox which, after two days of being stuck inside due to a rare Southern winter storm, became cluttered with all sorts of junk. As my eyes quickly scanned through the subject lines, I became aware of which ones drew my attention, and which ones I didn't hesitate to... Continue Reading →
Earlier this week, the world's largest independent public relations agency, Edelman, issued an apology for calling the death of comedian and actor Robin Williams a "carpe diem moment", saying the agency "did not intend to capitalise on the passing of a great actor who contributed so much." For a group that prides itself on helping companies... Continue Reading →
As a public relations professional, I am expected to have multiple tools in my communications arsenal -- the ability to write, edit, present, create, strategize, and of course, "do" social media. These days, without an online presence, you might as well send your message via smoke signal or chisel it on a cave wall.... Continue Reading →
"The media has it in for us." "The public just doesn't understand what we do." "We can't get support for XYZ cause." These are just a few of the statements I have heard from businesses and organizations who've hired me to improve their public image. Nine times out of ten, I discovered that the problems... Continue Reading →
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