There I was, at the end of a long day, reading feedback from a recent survey I'd conducted. There it was, staring back at me from the computer screen. A very negative comment from someone I had recently met and really hit it off with...or so I thought. This person obviously did not feel likewise since... Continue Reading →
Just smile and look pretty
"A strong woman is NOT a bitch. A successful woman is NOT a hooker or a gold-digger. A compassionate woman is NOT overly sensitive and thin-skinned. And a passionate woman is NOT shrill." - Michigan Senator Gretchen Whitmer's 2012 letter to the Detroit Free Press. I have been in media, public relations and marketing for... Continue Reading →
To Tweet or Not to Tweet: That is NOT the Question
As a public relations professional, I am expected to have multiple tools in my communications arsenal -- the ability to write, edit, present, create, strategize, and of course, "do" social media. These days, without an online presence, you might as well send your message via smoke signal or chisel it on a cave wall.... Continue Reading →
Customer Service – The Cornerstone of a Successful PR Campaign
"The media has it in for us." "The public just doesn't understand what we do." "We can't get support for XYZ cause." These are just a few of the statements I have heard from businesses and organizations who've hired me to improve their public image. Nine times out of ten, I discovered that the problems... Continue Reading →
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